workshop

Establish a unique and authentic presence in the real estate market

At Advisor Brand, we adapt to your unique journey, shaping your brand strategy collaboratively and at your own pace. This personal touch ensures your brand reflects your distinct personality and professional ambitions. Once we’ve outlined your strategy, we develop a Customized Brand Standards & Guidelines document, guiding the creation of your individualized agent assets with consistency and alignment to your brand identity.

Our process includes:

 
  • Defining your target audience
  • Mapping the competitive landscape
  • Unveiling your unique positioning strategy
  • Shaping your brand personality
  • Identifying your tone of voice
  • Developing your messaging strategy
  • Crafting your brand story
  • Designing your visual identity
  • Producing compelling brand collateral
  • Defining your brand awareness strategy
  • Launching your brand effectively
  • Analyzing, optimizing, and evolving continually based on feedback and market trends.

 

Getting Started

Our approach to facilitating your brand strategy is meticulously crafted, ensuring an experience that fully captures your unique real estate identity.  The journey begins with you completing the Brand Story questionnaire, a vital step in understanding the core of your brand.Following this, we’ll schedule an interactive Zoom call to delve deeper into your responses, allowing us to align our vision with your aspirations.

Our expert team then begins crafting the first draft of your Customized Brand Standards & Guidelines document. The blueprint of your brand’s future, outlining the key elements that will distinguish you in the real estate market.
 
We reconvene on a follow-up Zoom to meticulously review this draft, ensuring every aspect resonates with your vision and objectives.
 
Upon your approval and sign-off on the Customized Brand Standards & Guidelines, we will progress to the brand creation phase. This is where your brand starts taking a tangible form across multiple channels of your marketing assets.